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Open ArtMoment
in your city

Join a network of 8 franchise partners in 23 cities. Investment from £9,000 with an average payback within 6 months.

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About ArtMoment

Czech experience brand expanding across Central Europe

ArtMoment is a Czech experience brand that has been organising creative workshops since 2020. In 5 years we have welcomed over 35 000 guests, built a team of 90 people and grown from a university project into the market leader in experience painting in the Czech Republic.

In 2025, we achieved revenue of £3.4 million (year-on-year growth of 64 %) and expanded from 7 to 23 cities. Our experiences take place every day in elegant restaurants across the Czech Republic.

Featured in media
Forbes CzechCrunch E15 Reflex Hospodářské noviny Vogue TV Nova Česká televize DNES Wikipedia Metro MediaGuru

Growth trajectory

From a 2020 university project to €1.07 M in 2025 — on track for €5 M by 2028.
Annual company revenue · 2020–2028
Actuals Forecast

Our Experiences

We have a growing portfolio of 20+ creative concepts from painting to ceramics.
ArtMoment event

ArtMoment

Acrylic painting with classic and themed templates

ArtNeon neonové malování

ArtNeon

Neon painting in the dark with luminescent pigments

ArtWine degustace a malování

ArtWine

Wine tasting with a sommelier and painting with wine

ArtInk lihové tuše

ArtInk

Abstract paintings using alcohol ink and glitter pigments

ArtCoffee malování kávou

ArtCoffee

Coffee tasting and painting with coffee

ArtTexture textury

ArtTexture

Textured art using decorative palette knife

Want to start ArtMoment in your city?

We'll send you a financial plan and a free ArtMoment experience invitation.

Fill in the inquiry

Why ArtMoment Franchise

8 reasons to join us

Established brand

5 years on the market, 35,000+ satisfied guests, 4.9/5 rating.

Proven model

8 partners in operation, average breakeven within 6 months.

Complete support

Customer support, booking system, financial management — we handle it all for you.

360° marketing

Broad campaigns on Meta, Google, TikTok, Sklik, newsletter. Partner doesn’t need to handle acquisition.

Training & support

We transfer the know-how in 2 days. Unlimited support throughout the partnership.

Material supply

Quality art materials at the best prices, delivered directly to you.

New products constantly

In 2025, we launched 12 new concepts. Guests come back for new experiences.

Launch in 1 month

From contract signing to first event in ~30 days.

How It Works

5 steps to your own ArtMoment franchise
1

Introductory meeting

We'll get to know each other, discuss your city and expectations. We'll send a detailed financial plan.

2

Contract & training

Signing the franchise agreement, 2-day training in Prague.

3

City preparation

We arrange restaurants, secure materials, prepare a marketing campaign.

4

First events

Launch! On-site support from us in the first weeks.

5

Growth & expansion

Adding new formats, expanding to nearby cities in the region.

Average time from contract signing to first event: 30 days

Real results from our partners

No estimates. These are real commissions paid to our franchisees.

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Total commissions paid
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Visitors via franchises
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Total franchise revenue

Three partners, three starting points

A sample of our active partners — our top single-city performer, a fast-growing multi-city region, and a newer market still ramping up. The totals above cover every active partner, not just these three.

Pardubice
TOP partner
Partner since November 2024 • 1 city
Commission rate70 %
Total revenue£44,000
Commissions paid£31,000
Visitors888
Breakeven point~4 months
Net profit above investment£24,000
~15 h/week hours worked · ~£54/h effective hourly rate
Ústí nad Labem
8 cities
Partner since November 2025 • 8 cities in the region
Commission rate70 %
Total revenue£20,000
Commissions paid£14,000
Visitors495
Breakeven point~4 months
Fastest growth thanks to covering 8 cities in the region
Hradec Králové
1 city
Partner since March 2025 • 1 city
Commission rate70 %
Total revenue£16,000
Commissions paid£11,000
Visitors320
Breakeven point~9 months
Monthly commission development of all partners
November 2024 — April 2026

You pay a 5% brand royalty. The other 25% runs your business for you.

One all-inclusive fee of 30% of net revenue — but only 5% is what you pay ArtMoment to use the brand. The rest is your marketing, support, payments and back office, handled centrally so you don't hire for them.
One-time partnership fee
from £9,000
excl. VAT, varies by city
Regional markets from £9,000 · capitals £13,500–£18,000 · top European cities priced individually. Covers network access, training, venue support, market launch.
Net brand royalty
5 %
of net revenue
Plus 25% bundled services — together a 30% all-inclusive monthly fee. See breakdown below.

What the 30% replaces

30 %5% royalty + 25% services
You don't pay separately for…Covered by
Performance marketing across Meta, Google, TikTok driving guests to your events
16 %
Customer support and reservation platform — 24/7 booking, complaints
5 %
Payment processing — Stripe, refunds, chargebacks
3 %
Finance operations — invoicing, VAT, payouts
1 %
Brand royalty — R&D, training, technology, growth
5 %
Running these operations independently would cost an independent studio 35–45 % of revenue. You're not paying us 30% — you're saving up to 15% on what running this independently would cost.
Independent studio vs ArtMoment franchise
Estimated annual operating costs at a typical unit (£99,000 annual revenue). Independent studio figures are mid-market rates for a 2–4 person operation in Western Europe.
ServiceIf you ran it independentlyWith ArtMoment franchise
Performance marketingPerformance marketing£13,500–£22,500 / yearIncluded
Customer support & reservationsCustomer support & reservations£7,200–£10,800 / yearIncluded
Payment processingPayment processing£3,600–£6,300 / yearIncluded
Finance & accounting opsFinance & accounting ops£2,700–£4,500 / yearIncluded
Reservation platform & toolingReservation platform & tooling£1,800–£3,600 / yearIncluded
Brand, R&D, training, new conceptsBrand, R&D, training, new conceptsBuild aloneIncluded
Total annual costTotal annual cost£28,800–£47,700 (29–48 % of rev.)30 % of revenue (≈ £29,700)
Net effect: you pay a similar share of revenue, but you don't hire, manage, or coordinate any of it — and you avoid the upper range entirely. Up to 15 % of revenue saved, on top of the operational time saved.
Why we know this works
"You're not paying us 30% — you're saving up to 15% on what you'd otherwise pay. We know because we tried it the other way. Our early Prague studio ran with its own marketing, its own support, its own bookkeeping. It couldn't get to profitability. The 30% all-in model is what unlocked the next 33 locations and the path to €5M by 2028. We're solving that problem for you, so you can focus on running events."
Egor Nefedov
Egor Nefedov
Founder, ArtMoment · Leading European expansion personally
LinkedIn
£4,200
Highest monthly net profit of one partner
4–10 months
Payback range across active partners
482 %
Return after 3 years

Top European cities

Investment for these cities is set individually based on the local market — not a fixed tier price. One partner per city. Contact us for terms.

Revenue Calculator

Calculate your estimated franchise income
£5,760
Estimated monthly revenue excl. VAT
£4,032
Your monthly commission (70 %)
~3 months
Payback on £9,000 excl. VAT investment
Calculation based on average price £48/attendee excl. VAT. Actual results may vary.

Ready to start your business with ArtMoment?

Average return on investment within 6 months. Launch in 30 days.

Start ArtMoment

What we do vs. what you do

Clear division of roles — you run local operations, we provide the support

ArtMoment provides

  • Strategic management and brand development
  • New product and concept development
  • Complete training and know-how transfer
  • Broad marketing communication
  • Customer support and booking management
  • Quality standards compliance
  • Art material supply

Partner provides

  • Operational management of events in your region
  • Recruiting and leading the local team
  • Communication with restaurants and venues
  • Local marketing and community building
  • Compliance with operational standards
  • Guest satisfaction care

Coverage Map

23 cities in the Czech Republic as proof of concept — capitals across Europe available
Headquarters (Prague, Brno)
Franchise cities (21)
Available cities

We currently operate in 23 cities across the Czech Republic and are looking for partners in every regional capital across Europe — Slovakia, Poland, Hungary, Austria, Belgium, Switzerland, Finland, France, Italy, the Netherlands and Romania. Want to launch ArtMoment in your city? Contact us.

Partner Testimonials

What our partners say about ArtMoment

Clients & References

Over 300 corporate teambuildings and events. Our clients come back.
Google Starbucks Amazon Samsung Coca-Cola Plzeňský Prazdroj SAP EY Porsche DHL Česká spořitelna LEGO Deloitte Siemens BCG FlixBus Accenture Raiffeisen Allianz Publicis

Frequently Asked Questions

Answers to the most common questions from franchise applicants
The one-time franchise fee is £9,000 excl. VAT. Additionally, plan for initial material purchases (approx. £1,100–£1,800 excl. VAT). The total initial investment is around £11,000 excl. VAT.
Based on real data from our partners, the average payback period is 4–10 months. Pardubice reached breakeven in 4 months, Ústí nad Labem also in 4 months. It depends on the city size and number of cities in the region.
No. The partner manages operations and builds the team — painting is handled by our trained instructors. We look for organisationally capable people with an entrepreneurial spirit.
It depends on the scope. Some partners run it as a side business alongside employment, others full-time. On average, expect 10–20 hours per week after launch.
We help with venue selection. We have experience with 80+ restaurants across the Czech Republic and know exactly what works.
Training takes 2 days in Prague. After that, you have access to unlimited support.
Yes, and we recommend it. The partner in Ústí nad Labem covers 8 cities in the Ústí Region and is our fastest-growing area.
The franchise agreement is concluded for an indefinite period with a notice period. Details will be discussed at the introductory meeting.

Interested? Get in touch.

Fill in the form and we'll send you a detailed presentation, financial plan and a free ArtMoment experience invitation.

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